Category Archives: Lawyer videos

Should you ask a lawyer in person, or view legal videos online?

If you’re considering hiring a lawyer, then you probably have a number of questions: am I likely to win my case? How much will it cost? How long will it take? What information do I need to provide? Will I go to court? How exactly will the lawyer I hire help me? Attempting to find answers to these questions online can be maddening, and while you might like to ask an attorney, if you don’t have one as a friend—or even if you do—that can get complicated as well. A relatively new option for finding answers to your questions is viewing legal videos posted online by attorneys. These informational videos are designed by lawyers to help answer common questions that come up during their first meetings with prospective clients, and can help you better understand the process. Here’s a breakdown of how looking for and watching these videos compares with seeking out a lawyer to speak with in person.


Viewing Legal Videos Online

A variety of legal videos are hosted online at, which is essentially a directory of attorney videos. These videos are sorted by geographic location and by type of legal practice, making it a cinch to find the type of legal video for which you’re looking. Watching these videos will allow you to judge for yourself whether the lawyer seems knowledgeable, is professional, and seems in general like the kind of person with whom you’d like to work. If he or she does, then you can arrange an initial meeting with him or her, confident that you have a good sense of the kind of person you’re visiting.


Asking A Lawyer In Person

If you decide that your first step is to speak with a lawyer in person, then first you’ll have to find a lawyer in your region—and one who happens to be available to meet. Your options for finding that lawyer include asking friends and relatives, using the Yellow Pages and searching online using a legal directory. This process can be time consuming, and despite the fact that we’re living in the Information Age, it can be awfully difficult to find reliable information about professionals online, whether they’re lawyers or contractors or plumbers. At best, you’ll go into your meeting knowing that a friend of a friend said the lawyer did a good job; at worst, you’ll know nothing aside from where the firm is located, and the type of law they practice.


In the end, watching legal videos online can save you a great deal of time. You’ll be able to evaluate whether the lawyer is smart, knowledgeable, confident, aggressive, the opposite of any or all of those, or something else entirely, and make your own judgment about whether you want to meet with that lawyer in person or not. In addition, you’ll likely find answers to a number of questions in the process of viewing legal videos—questions that will help you make a more informed decision about whether hiring a lawyer is the right decision, and if so, what kind of lawyer you need to hire.

Attorneys get more clients with lawyer videos

Lawyer videos have been known to play an important part in the success of online law firms. Videos in general can be successful means through which marketing and sales can be achieved. As I’m sure you have already noticed, nearly all of the law firms that can be found online have some form of video acting as a promotion for their company. This has resulted in many firms becoming successful as they have been able to get more clients through this approach.


If you are a law firm and have not made use of lawyer videos to date, it is time that you started to do so. The online market is a competitive place. Many experts believe that it is more competitive than the high street market itself. For this reason, for your business to be successful in the online world, it is important to try new approaches and methods. You may be asking yourself why videos of lawyers have been proven to generate more clients. Law is such a profession where face to face interaction is compulsory. There is no doubt that there are a large number of online law firms that have been devised to provide you with a service. The only problem is that where the internet is seen as a great place for services, it is important to be able to distinguish between those sites that have been devised to commit fraud and the sites which are genuine legal sites.


The great thing about lawyer videos is that they offer possible clients with a face to face interaction with an individual that is most probably related to your law firm. Seeing a person in a video talking about the firm and the services that they have to offer reassures possible clients that there truly is a team sitting behind a particular website.


When thinking of making lawyer videos, there are a few important things that you need to keep in mind. One of the most important things that you have to do is enough background research. What you have to realize is that there are already a large number of online law firms that have made use of this video technique. Seeing as you will be adopting the same technique, it is important that you have a competitive edge. The only way that this can be achieved is by you knowing your market.


When thinking about making lawyer videos, have a look at some of the videos that have already been created by other law firms. Try looking at their videos from a customer point of view and see if you would change anything if you had to design a video for their organization. Using this technique will help make you realize exactly what your videos need to contain. If you do find yourself having difficulty deciding what to do, you can always opt for professional advice.

Attorney Video Marketing

The most important factor in marketing a particular product or service is the strategies the person or a group of people use in order to market without which the marketing cannot be done effectively. Similarly, law firms also depend completely on certain strategies, which will help them achieve tremendous success and growth in the marketing process. These days, law firms have also started using modern technology to market their firms and attorney video marketing has become very popular of late. Recent research shows that around eighty to ninety percent of internet users watch a minimum of one video per week. In today’s world where the internet is something which has become unavoidable, watching videos on the internet has become extremely popular and has its own advantages and benefits.

These videos help to establish a connection between the lawyer and the client. This is a huge advantage and it helps the client to be acquainted with the lawyer and increases the comfort level between the lawyer and the client. Comfort level is something very important, and without this it is practically impossible for a lawyer of a law firm to move ahead with a case. For the purpose of attorney video marketing, it is very important for the lawyer to be informative and educational at the same time. Hence, the video should clearly convey to the client the lawyer’s excellent knowledge about the particular practice.

Video testimonials also play a very important role in marketing. With the help of attorney video marketing and video testimonials, the credibility of a website increases greatly. Clients expressing their views about a lawyer’s services create a very good impression in the minds of the people watching the video and it makes them want to approach that particular lawyer. If the service offered by the lawyer is exactly what the person watching the video wants, then the lawyer will get more clients and his or her clientele can expand greatly.

Marketing with the help of videos is becoming a very important website component. For tremendous success and excellent growth, attorney video marketing is the secret and the perfect option. These days several video production companies exist whose services are greatly appreciated by attorneys and law firms who would like to do their marketing themselves. The services of these video production companies can be easily hired at a very affordable cost. These companies can help the attorney to explain difficult terms in extremely simple ways and this is what impresses people who watch the video. Hence these videos catch the attention of people who do not exactly understand how to move about their case and makes things easier for them. This again helps the attorney expand his clientele greatly.

Before starting with attorney video marketing, a lawyer must make sure that he knows how the whole process is handled. He should know about pre production, which involves writing scripts and getting all of the equipment ready that is required to shoot the video, production, which is the actual shooting, and post production like dubbing and final editing as well. If an attorney is well aware of all of this, his marketing video will turn out to be excellent and help him go places.


10 Tips in Creating Effective Lawyer Videos

10 Tips in Creating Effective Lawyer Videos

There are many simple steps that you can take in creating an effective lawyer video. Some people don’t even realize how small, thought out steps can really improve an online lawyer video. They just think that stating facts can bring in customers. But the truth is that you have to do a lot more than recite a few lines about yourself and your practice to make a difference. You have to want people to choose you over the other competition. With ten easy tips, these can greatly improve your ratings and success in your practice.

Step 1

The first step in creating effective lawyer videos is to know what you want to say about yourself and your business. If you work in a law firm, tell your customers this. If you own your own firm, tell them this too. Establishing yourself and your credentials is important. Start to memorize what you want to say, but not so much that it seems memorized.

You want to seem natural and relaxed when on camera.

You also want to be professional, so clear any clutter away from the area you will be shooting your video, but not so much that it takes away from your personality.

Creating effective lawyer videos takes time.

Don’t rush your speech and put in some in a light, yet professional mood. You want to be the lawyer that people will trust

so focus on your appearance. People tend to judge based on what people wear as a judge of character. Keep this in mind when dressing for your video shoot.

Presenting yourself clearly will also have a similar effect. Talk in a crisp friendly tone that conveys that you are trustworthy and nice. People don’t want to give someone their business if they appear rude or snobbish.

Creating effective lawyer videos will also be dependent on what information you give your viewers. If you’re a divorce lawyer, state this so as not to confuse your potential clients. You want to give them the facts and information they need to make a choice. While shooting your video keep in mind the lighting. You don’t want the room to be too bright or too dark. This can take away from the video and make it poor quality. In turn less people are likely to view it.

Also keep in mind that credits on the screen, such as the contact information presented on a separate screen can make it easier for people to get a hold of you.

Creating effective lawyer videos is all about collaboration. Keep in mind that every little detail counts. To keep things as professional as possible, shoot it in your office where you’re in your element. The 10 tips listed above will help you on your way to make a successful video that stands out to customers. Remain as professional, honest, and straight forward as possible. You want to make your customers want to come to you because you covey the right amount of professionalism, friendliness, and trustworthiness they need when looking for a lawyer.